Imagine a company that didn’t start producing an item until they knew exactly how many they were going to sell. Further imagine that once a proposed item got the green light for production, only an exact number of said item would be produced and each would fulfill those pre-placed orders. If you can imagine that, you already grasp the business model behind Gustin, a unique boutique company catering to the savvy gentleman. Gustin designers come up with items ranging from jeans to jackets to shoes, and they post them on their online store. If you see something you like, you place an order as part of crowdfunding. Your credit card is not charged until a pre-determined order volume is achieved. If Gustin hits its goal, your garment or accessory is created and shipped, and everyone is happy. If not enough people hop on board… nothing happens. Better luck with other styles.
written by Steven John on 2016-03-31